Arm & Hammer - Clean Up Game

Building on the success of The Big Taste Life Quiz, the client tasked me with designing a new social media campaign, this time as an interactive Facebook game. Working closely with an art director, we developed the campaign strategy, created wireframes, and designed all visuals, applying user experience principles to ensure intuitive interfaces and engaging interactions. The result was a Facebook-exclusive campaign, complete with banners, social media posts, and the interactive game itself, fully prepared for developers to bring to life. This approach merged design aesthetics with functional usability, delivering a seamless, engaging experience that optimized user navigation and satisfaction. The campaign also included supporting printed and digital marketing materials, demonstrating my ability to integrate design across multiple channels.

My initial experience in UX/UI design began with two SaaS games for Arm & Hammer: The Big Taste Life Quiz (2013) and The Clean Up Game (2014), created to drive social media engagement and follower growth.