Arm & Hammer - Exceptional Quizmas Extravaganza

With a production budget of just £5,000, A&H needed a way to cut through the social noise at a key time of year – Christmas. The task was simple, grow the A&H social following and drive engagement with a promotional driven social activation. With such a low production budget in our pocket, we had to be tactical with our approach. We turned to trusty Shutterstock, photoshopped a penguin onto a surfboard and the idea was born – Exceptional Quizmas. Twelve days, twelve prizes, one exciting creative engagement activation. What resulted was A&H’s most engaging campaign to date, racking up over 1,000,000 engagements and a reach of over 4 million.