Arm & Hammer - The Big Taste Life Quiz

The brief called for an unconventional social media campaign that could break through the noise of the oral care category and resonate with a predominantly male audience. My initial venture into UX/UI design began with the creation of two SaaS games for Arm & Hammer: The Big Taste Life Quiz (2013) and The Clean Up Game (2014), which were developed to drive engagement and boost social media followers, a key success metric for the brand at the time.

Collaborating with an art director, we developed the campaign strategy, designed wireframes for the interactive quiz, and crafted all visuals, applying user experience principles to ensure intuitive interfaces and engaging interactions. The campaign encompassed print materials, website takeovers, social media posts, and the interactive quiz itself, all meticulously prepared for the development team. By merging design aesthetics with functional usability across both digital and physical touchpoints, we delivered a cohesive, seamless, and impactful brand experience that optimized user navigation and satisfaction.