Arm & Hammer - Total-O-Meter

The brief as usual for A&H is to doing things a little differently. With their (not-so) secret weapon, Baking Soda, powering all of their formulas to provide consumers with a better way to clean, freshen and whiten their teeth. So we wanted to ask those consumers a provocative question – Is your Total total enough? This campaign involved proximity mobile advertising, mall DOOH placements, in-store POS, targeted digital display (all animated) and even lift doors.