Batiste - Ella Henderson Campaign

Building on the success of the Pixie Lott Batiste campaign, we continued with celebrity endorsements, bringing in Ella Henderson for the next phase. With renowned photographer Rankin on board, the campaign gained even more cultural traction and authority across TV, print, digital, and outdoor platforms. As a result, Batiste sustained its sales growth, outpacing competitors and maintaining its position as the top-selling shampoo in Boots.