Batiste - Pixie Lott - ‘Pump Up the Volume’ Campaign

With the help of celebrity endorsements and a partnership with renowned photographer Rankin, we gave Batiste new cultural traction and authority. The multimedia campaign came to life across TV, print, digital, and outdoor platforms. The results were outstanding: Batiste saw a double-digit sales increase, surpassing established brands like Tresemmé and Aussie, and became the number one selling shampoo in Boots. The campaign was also awarded Best Product Launch of the Year.