Femfresh - Nah, You Wouldn’t Use That

Women have a variety of products designed for different areas of their body, many aren’t using a product specifically formulated for their most intimate skin, like Femfresh. To shift this mindset, we collaborated with renowned fashion photographer PEROU to create an educational campaign that encouraged women to think differently about caring for their intimate skin. The campaign was bold, vibrant, fun, and unapologetic, designed to spark conversation and empower women.