Kaspersky - ‘Taking the Danger out of Digital’ Campaign

I was responsible for art directing and producing digital and print design for the global campaign 'Taking the Danger out of Digital.' During this period, Media Therapy produced award-winning digital campaigns, TV and press ads that transformed a low-interest category, and outdoor advertising that grabbed attention worldwide. We also led a social media campaign that garnered over 40 million impressions.

We created over 1,600 trackable assets and 100 product demo films, built the brand's global content hub, The Think Security Guide, and developed The Kaspersky Campaign Portal, an interactive asset library for their global marketing teams. Our efforts expanded Kaspersky's B2B and B2C reach in over 100 markets, working closely with partners and ambassadors to re-establish the brand's influence in the tech space.