Nair - Cherry Blossom Launch

Therapy Agency created the ‘No fuss’ campaign, a stunning collection of static and moving executions that landed the drama-free relief Nair were bringing to home hair removal. Shot by renowned beauty photographer Elise Dumontet, the campaign combined outstanding skin visuals with striking type to convey this new revolutionary, zero-effort route to beautifully smooth skin.

The Therapy team devised a production plan that ensured the idea worked seamlessly across multiple-formats and covered the various usage occasions – shooting a series of face, body and leg images in portrait and landscape formats. Snappy digital display films were edited to run online, in mobile and as shopping centre digital 6 sheets in proximity to Boots stores. A tactical partnership with Oasis & Miss Selfridge also saw the campaign placed in changing room posters, via coupons at the till point and hung with summer skirts and shorts to put skin prep front of mind whilst shoppers sought out summer styling.