Nair - ‘More Than Waxing’ Campaign

Across print, digital, and social media, a concept was essential to convey the multiple benefits of their new Argan oil product line. Known as "liquid gold," this oil needed to highlight its effective waxing, soothing, and nourishing properties, alongside a new, less painful formula suitable for various product applications, including legs, body, and face. The solution to this complex challenge was the concept "More than Waxing", a wax that offers an extra touch of indulgence. The art direction drew inspiration from the iconic style of 1960s James Bond posters.