Design & Direction

UX/UI

Leadership

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News UK - The Sun Online, The Sun Newspaper, Sun Sports, Sun Boxing, Sun Racing, Fabulous Magazine

In my role, I was hands-on in creating engaging content across multiple platforms, with a focus on graphic design, infographics, art direction, and illustration. I critiqued existing designs, consulted on art direction, and played a key role in major events such as UEFA Euro 2020 and the Olympic Games. Additionally, I collaborated on campaign strategies for external branding partnerships, ensuring alignment with brand guidelines throughout. One particular highlight was to design the Sun Online interactive brand guidelines and style guide.

My work spanned across News UK's diverse digital channels, including The Sun Online, The Sun Newspaper, Sun Sport, Sun Football, Sun Boxing, Sun Racing, Virgin Radio, Fabulous Magazine, Swedes 2 Turnips 1 Podcast, Dream Team FC, Troy Deeney's column, The Sun Savers, Mystic Meg and Dear Deidre. I also contributed to successful partnerships with leading brands such as Just Eat, William Hill, Ladbrokes, Paddy Power, 888, Sky Bet, and Subway.

Digital / online brand guidelines:



Sports content:
 


The Sun Online, The Sun Newspaper, Fabulous Magazine: