OIBOY Ltd. (Clothing) - Website

We initially sold our clothing in person and through social media channels, but growing demand made it clear that we needed an e-commerce website. With a clear objective and understanding of our target audience, we used Figma to create low-fidelity wireframes for both the desktop and mobile versions of the site. This allowed us to prototype, test the site's functionality and flows, and ensure that the copy and usability were accurate and empathetic before moving on to high-fidelity UI design.

We built the site first using BigCartel, later transitioning to Square Space, where we customized templates to match our prototypes. Even though the site was thoroughly researched and tested, our creative direction was unique—we wanted users to feel as though they were buying from a low-budget, pop-up street seller. The experience was designed to feel temporary, like a "Del Boy and Rodney" market stall, with each product telling its own story. Once an item was sold out, it was gone forever, enhancing its uniqueness.