Design & Direction
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Leadership
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OIBOY Clothing
Built from the ground up with Dylan Hartigan, Oiboy was a passion project combining our extensive industry experience. We handled everything from concept design, imagery, and social strategy to business operations, accounts, and brand legalities. Through hard work and persistence, we transformed Oiboy into a recognized success.
Just three years after its inception in a South London pub, Oiboy was scouted for showcase at London Fashion Week and featured in leading UK retail stores such as Selfridges. The brand made such an impact that its name was even coined in the Urban Dictionary.
Showing various seasons and press. More can be seen on OIBOY’s Instagram here.
Built from the ground up with Dylan Hartigan, Oiboy was a passion project combining our extensive industry experience. We handled everything from concept design, imagery, and social strategy to business operations, accounts, and brand legalities. Through hard work and persistence, we transformed Oiboy into a recognized success.
Just three years after its inception in a South London pub, Oiboy was scouted for showcase at London Fashion Week and featured in leading UK retail stores such as Selfridges. The brand made such an impact that its name was even coined in the Urban Dictionary.
Showing various seasons and press. More can be seen on OIBOY’s Instagram here.
Campaigns and selected key visuals:
Press cuttings, shoot example and OIBOY at Selfridges:
A huge thank you to everyone we collaborated with, to those who believed in us, and to everyone who supported us by purchasing our products.