Orajel - Finger Fighters Campaign Website

Off the back of a highly successful print and digital advertising campaign, I was given the opportunity to expand its impact by designing a prototype for a campaign website skin. My role was to demonstrate not only how the website would look but also how it would flow, ensuring a seamless and engaging user experience that aligned with the campaign’s overarching vision and objectives.

The prototype was carefully crafted to reflect the campaign’s visual identity while leveraging interactive elements to engage users and drive further brand awareness. Key focus areas included intuitive navigation, eye-catching design components, and a cohesive layout that carried the campaign’s messaging across digital touchpoints.

This prototype served as the foundation for development and was ultimately transformed into a live website, reinforcing the campaign’s success and extending its reach. By bridging the gap between design and functionality, I ensured the digital execution remained consistent with the original advertising campaign’s tone and goals while offering users an immersive, branded experience.