Orajel - ‘Give Toothache the Finger’ Campaign

For our "Give Toothache The Finger" campaign, which spanned both print and digital channels, we had to strike a delicate balance. The creative approach needed to ensure that consumers understood we were symbolically "giving toothache the middle finger" without appearing offensive or inappropriate. Through clever design, subtle messaging, and careful tone, we effectively conveyed the boldness of the campaign, empowering consumers to take control of their pain while maintaining a respectful and approachable brand image. This balance was key to the campaign's success and strong consumer response.