Pearl Drops - ‘THIS IS REAL’ Campaign

Embracing all kinds of beautiful, natural smiles—chips, gaps, and everything in between—we launched the ‘This Is Real’ campaign. The campaign assets included online takeovers, digital displays, press ads, double-page spread advertorials, a brand film, a website takeover, and social content. As part of the project, I produced print advertisements featured in out-of-home (OOH) placements and prominent publications, while also creating digital takeovers, website skins, and coordinating website updates.