CATAPULTING BRAND RELEVANCE. In a highly competitive landscape, Pearl Drops wanted to drum up brand buzz in social media to pave the way for the launch of their new Whitening Treatment Kit. So we thought why not put the brand at the heart of one of the most important days when a smile takes  centre stage. Introducing the Pearl Drops White Wedding. One couple, one wedding, one twist – the Pearl Drops community got to choose every aspect of the day. From the wedding dress to the venue to the wedding cake. Feel good content, top beauty tips and a bird's eye view of the journey to their wedding day fostered an amazing online community. Our diverse range of posts ensured ongoing engagement, with fans looking forward to their next role in the wedding planning.

The result was one of the most widely visible and talked about  brand campaigns of the year, with over 20 million impressions. Over 200,000 consumers took an active role in planning the wedding, spending a total of 453 hours viewing Pearl Drops branded video content and boosting the brand’s social media following by over 40%. In the first week of the launch, the treatment kit sold out at Boots and we hit the headlines with the MailOnline twice.