Pearl Drops - ‘Whitening It’s All We Do.’ Campaign

In 2015, as new whitening products saturated the market, competition intensified, impacting Pearl Drops' market share. To counter this, I contributed to a campaign highlighting the brand's unique beauty heritage and whitening expertise. The project included producing print advertisements featured in out-of-home (OOH) placements and well-known publications, along with creating digital takeovers, website skins, and coordinating website updates—all delivered within a tight deadline.