Red Bull - ‘Take Off’ Campaign

I was entrusted with designing the logo and marketing materials for Red Bull Take Off, a mobile-friendly web application for staff training, tailored for both internal teams and external stockists. The project required balancing functionality with Red Bull's bold, adventurous ethos while emphasising the platform's educational purpose.

The branding needed to convey discovery and growth while remaining playful and energetic to align with Red Bull’s dynamic identity. By combining clean, modern design elements with vibrant, impactful visuals, I ensured the design felt both engaging and professional.

The final logo and art direction successfully merged creativity with functionality, capturing the platform's learning focus while staying true to Red Bull’s iconic brand.