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St John Ambulance
As a client of SJA, I had the privilege of contributing to every facet of their creative work, extending across their umbrella brands, The Order of St John, SJA Youth, St John Badgers, St John Cadets, St John 16-25 and numerous high-profile partnership campaigns. This included collaborations with renowned names like Stérimar Baby and Fabergé, where I played a key role in crafting compelling visual and strategic content. My work encompassed everything from conceptualising bold, innovative ideas to executing polished, impactful campaigns that aligned with each brand’s ethos and objectives. These projects provided an exciting opportunity to merge creative vision with strategic goals, delivering work that resonated with diverse audiences and upheld the values of SJA and its partners.
As a client of SJA, I had the privilege of contributing to every facet of their creative work, extending across their umbrella brands, The Order of St John, SJA Youth, St John Badgers, St John Cadets, St John 16-25 and numerous high-profile partnership campaigns. This included collaborations with renowned names like Stérimar Baby and Fabergé, where I played a key role in crafting compelling visual and strategic content. My work encompassed everything from conceptualising bold, innovative ideas to executing polished, impactful campaigns that aligned with each brand’s ethos and objectives. These projects provided an exciting opportunity to merge creative vision with strategic goals, delivering work that resonated with diverse audiences and upheld the values of SJA and its partners.
Various SJA and SJA Youth marketing collateral:
SJA livery designs and brand guidelines:
SJA livery designs and brand guidelines:
SJA partnership with Stérimar Baby:
Stérimar was relatively unknown in the UK. The brand needed to get mums talking about its baby product  but only had a small budget to operate with. Media Therapy set out to kick-start the brand’s credibility: creating the Stérimar mums’ First Aid Handbook, with input from St. John’s Ambulance: a helpful guide for mums which would keep the brand top of mind. The guide became so popular that supplies ran out and extra print runs were required, as mums in their hundreds of thousands requested a copy. In turn, ex-factory unit sales of Stérimar increased by 61%, ultimately delivering an ROI of 70% for the activity.
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The Order of St John:
Stérimar was relatively unknown in the UK. The brand needed to get mums talking about its baby product  but only had a small budget to operate with. Media Therapy set out to kick-start the brand’s credibility: creating the Stérimar mums’ First Aid Handbook, with input from St. John’s Ambulance: a helpful guide for mums which would keep the brand top of mind. The guide became so popular that supplies ran out and extra print runs were required, as mums in their hundreds of thousands requested a copy. In turn, ex-factory unit sales of Stérimar increased by 61%, ultimately delivering an ROI of 70% for the activity.
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The Order of St John:
Agency: MJ Group
Work: SJA, SJA Youth, Fabergé Partnership & SJA Livery
Work: SJA, SJA Youth, Fabergé Partnership & SJA Livery
Design: George Langham & Jason Mortimer
Agency: Media Therapy
Work: Stérimar Partnership
Design: George Langham & Christian Hudson
Agency: Media Therapy
Work: Stérimar Partnership
Design: George Langham & Christian Hudson