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Stérimar - ‘Cold Defence’ Campaign

With a small production budget and limited time, a product campaign was created and launched using stock imagery and extensive photoshopping. This digital and print campaign was completed from concept to sign off in just under three weeks using the Cold Defence box as a shield helping protect the users seen walking in a sunny, dry, happy world from a damp, dreary world of suffering.




Chosen Hero image:



Agency: Therapy Agency

Design: George Langham
Creative Direction: Howard Fretton
Creative Team: Richard Miles & Lisa Henwood
Photography: Danny Mendoza-Hall
Retouching: George Langham