Stérimar - ‘Positive Side Effects’ Campaign

In 2016, Stérimar aimed to build on our successful 'Nature’s Apology' campaign while shifting focus to a new strategy that emphasized its unique advantage: an effective allergy solution without the side effects typical of medicated remedies. Unlike its competitors, Stérimar's formula is much less medicated and side effect-free. We thought it would be engaging to highlight the positive side effects—like enjoying walks in the park, picnics, summer parties, and barbecues without allergy worries. For the art direction, Stérimar wanted to maintain the familiar look from 2015 but incorporate elements that supported the new concept, especially using a design inspired by the pharmacy-style “side effects include” label. We created five executions of this idea to span various products in the Stérimar range, including those for babies, kids, and allergy relief, and adapted the campaign for direct marketing to GPs and other medical professionals.