Stérimar - ‘Udblogs Ruddy Dozies’ Campaign

Stérimar were looking to launch their new ‘Stérimar Baby’ product; a natural isotonic solution for gently clearing and unblocking little noses. The client had a great product – now they needed a campaign that could offer standout and memorability. Media Therapy’s Udblogs Ruddy Dozies creative brought alive that moment of tickly, bunged-up discomfort for mums in a genuinely interactive press ad – before reassuring them that there is a natural way to resolve it, without the need for drugs. The brand enjoyed a 24% year-on-year uplift in sales.