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The Diversity Standards Collective - Deck Creation

Project Overview: The aim of this project is to design a dynamic and visually engaging DSC Credentials Deck in Google Slides that aligns with the existing brand assets. The current deck lacks visual interest and does not fully reflect the strength of the DSC brand as seen across its website, posters, and main imagery. This is not a rebrand, but rather an enhancement, elevating the deck using established design elements to make it cleaner, bolder, and more cohesive.

Design Objectives: The updated Credentials Deck should feel accessible, professional, and consistent throughout. Particular attention will be paid to the design of key content slides and general layout pages, ensuring a seamless and polished experience. Consistency across headers, footers, and section transitions is essential. In addition, a suite of reusable template slides will be developed for the internal team. These templates should be versatile and easy to use, supporting various types of content including graphs, quotes, methodologies, and team profiles, while staying true to the brand’s visual identity.

Additional Assets: To clearly communicate DSC’s services and capabilities, a set of custom icons will be designed. These will represent specific areas such as Community Research & Insights, Community Testing, and the Targeted Community Research Platform. Additional icons will visually identify each service offering, including Community Council, Community Response Survey, Creative Spark, Professional Council, and Community Content Check.

The final deck and templates should empower the DSC team to deliver presentations and research findings with clarity, confidence, and creative impact, bringing their community-focused work to life through thoughtful, brand-aligned design.

Below are a selection of the page designs:




Agency: DSC

Design: George Langham
Branding: Max Wilson
Creative Directors: Richard Miles & Neale Hunt